Sunday, August 24, 2014

BJ Mannyst Shares: Why Start-ups Are Scared of Marketing


Truth be told, many startups are afraid of marketing. While they have no problem spending money on product development and sales, marketing is regarded as a necessary evil.

Wednesday, August 20, 2014

BJ Mannyst Presents: 10 Things You Must Know About Your Business Audience


1. Who is your audience?


Monday, August 18, 2014

BJ Mannyst Shares: How To Measure The ROI Of Your Social Media Marketing


How To Measure The ROI Of Your Social Media Marketing image measuring the roi of social media marketing

Sunday, August 17, 2014

BJ Mannyst Presents: Re-branding Your Business & Products


The importance of good branding - Brand new No business today can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace? Sookie S.

How to decide if your business needs a re-brand.


Monday, August 11, 2014

BJ Mannyst Tips: For Your Marketing Makeover Time


Start ups, b2b, professional service providers it’s time for a marketing wake-up call. Many of you are in a desperate need of a marketing makeover. A lot of times what pass for tech-start up, smb, b2b, professional service provider marketing is try a bunch s@%#^ and see what works and really never understanding why it worked so you can repeat it. And a bunch of time you just don’t have the time to execute your marketing strategy. So we decide to share marketing insights while you considered your makeover.

Thursday, July 3, 2014

Quick & Dirty Marketing Plan Dev Kit for SMB, Start-Ups

This marketing plan kit is not meant to be a formal document. This is a pen to paper quick and dirty way for startups, small & medium business owners to develop their marketing plans fast. And it’s a tool meant to help us help our clients and prospects.

Friday, June 27, 2014

You’ve Decided to Outsource Marketing – Now What?


Deciding to outsource some or all of your marketing efforts is a big decision that requires several steps. Taking the time to embrace the process of finding and selecting a marketing partner will ensure your partnership is a successful one.

Saturday, June 14, 2014

Before Your Beta Product Launch, Get Your Beta Brand Strategy.


Everyone and anyone can sell products but what can differentiate your product is brand DNA.  I’ve been to many hackathons, datathons, businessthons, pickupthons, communithons, etc to know how easy it is to develop a rough product concept.  Tech entrepreneurs and some early adopters, glowing with excitement, gravitate to the prototype like kids on Christmas Day. In a matter of months, start: building the cart, building around a cart, before getting the horse.  The horse is every aspect of business strategy that will help increase your success.  So before beta product launch or any business stage, get your beta brand strategy.

Sunday, May 25, 2014

Why I Hate Tech, Accelerators, VC, Silicon Valley, & Everyone Who Sells Lust





You guys know how to sell success too well......read on


Secretly,  I hate and love you at the same time. Sort of like sex, I hate whom I’m f$%#^& but the pleasure is just so damn great. (laugh)...when you bring her home, you take off her blouse slowly , stroke her front to back like a brand new car,  pressing all her buttons, the urge to go in grows with anticipation, OMG!!!....the screeeeeen saver on my Treo Smartphone is soooo cooooool.

Seriously, you guys lurer bright and dumb people with dreams into your nets.  A tiny percentage  become whales, some become tuna, most become fishes, and a few become scums.  You guys know how to sell success too well. The reality is that not every young entrepreneur seems to fully understand  or can handle your aggressive rosy picture responsibly.  For an example,


Friday, May 23, 2014

The Ultimate Selling Process for Professional Service Providers - for FU40 Group members



Your prospective clients look for the benefits your service provides, including problem solving, getting objective expert advice and the ability to identify and capitalize on new market opportunities. Because the client often cannot evaluate the quality of your service, particularly before services are rendered, your firm must promote the benefits it hopes to deliver. Your services should have one ultimate goal: improve the client’s bottom line.

Because of the wide variety of benefits and services different professional firms deliver, they can have very varied fee levels and pricing structures. Whatever your area of expertise, your service firm should stress the improved value it delivers to clients over time, be it in enhanced productivity, more complex and complete information, better representation, entry into fresh markets or new product development.

Thursday, May 22, 2014

How to Know to Give Up Your Niche


How do you know if it’s time to ditch (or switch) your niche?
(From a financial adviser perspective)

You’re not getting referred.If you’re not receiving several high-quality referrals per month, you might not have an effective niche.

One of the key factors of a successful niche is that members of the group actively talk to one another. Members of your niche should share some special interest that lead to networking opportunities. If you’re not seeing the benefits of that community connection, it’s time to re-evaluate. A true niche naturally congregates and communicates.

Thursday, May 15, 2014

Why some people can spot a huge opportunity from a mediocre opportunity - Beats Success


***Share your thoughts or why what you are working on is a great opportunity.
Who ever thought people would pay $100 for earphones?  Earphones have been around for years yet no thought to create a whole new category. Now headphone brand, beats by Dr. Dre, owns 70% of the premium headphones market.

Everyday as I try to dissect the beats success, I sometimes wonder why others never saw this 5years or 10years ago.

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