Thursday, July 3, 2014

Quick & Dirty Marketing Plan Dev Kit for SMB, Start-Ups

This marketing plan kit is not meant to be a formal document. This is a pen to paper quick and dirty way for startups, small & medium business owners to develop their marketing plans fast. And it’s a tool meant to help us help our clients and prospects.

Friday, June 27, 2014

You’ve Decided to Outsource Marketing – Now What?


Deciding to outsource some or all of your marketing efforts is a big decision that requires several steps. Taking the time to embrace the process of finding and selecting a marketing partner will ensure your partnership is a successful one.

Saturday, June 14, 2014

Before Your Beta Product Launch, Get Your Beta Brand Strategy.


Everyone and anyone can sell products but what can differentiate your product is brand DNA.  I’ve been to many hackathons, datathons, businessthons, pickupthons, communithons, etc to know how easy it is to develop a rough product concept.  Tech entrepreneurs and some early adopters, glowing with excitement, gravitate to the prototype like kids on Christmas Day. In a matter of months, start: building the cart, building around a cart, before getting the horse.  The horse is every aspect of business strategy that will help increase your success.  So before beta product launch or any business stage, get your beta brand strategy.

Sunday, May 25, 2014

Why I Hate Tech, Accelerators, VC, Silicon Valley, & Everyone Who Sells Lust





You guys know how to sell success too well......read on


Secretly,  I hate and love you at the same time. Sort of like sex, I hate whom I’m f$%#^& but the pleasure is just so damn great. (laugh)...when you bring her home, you take off her blouse slowly , stroke her front to back like a brand new car,  pressing all her buttons, the urge to go in grows with anticipation, OMG!!!....the screeeeeen saver on my Treo Smartphone is soooo cooooool.

Seriously, you guys lurer bright and dumb people with dreams into your nets.  A tiny percentage  become whales, some become tuna, most become fishes, and a few become scums.  You guys know how to sell success too well. The reality is that not every young entrepreneur seems to fully understand  or can handle your aggressive rosy picture responsibly.  For an example,


Friday, May 23, 2014

The Ultimate Selling Process for Professional Service Providers - for FU40 Group members



Your prospective clients look for the benefits your service provides, including problem solving, getting objective expert advice and the ability to identify and capitalize on new market opportunities. Because the client often cannot evaluate the quality of your service, particularly before services are rendered, your firm must promote the benefits it hopes to deliver. Your services should have one ultimate goal: improve the client’s bottom line.

Because of the wide variety of benefits and services different professional firms deliver, they can have very varied fee levels and pricing structures. Whatever your area of expertise, your service firm should stress the improved value it delivers to clients over time, be it in enhanced productivity, more complex and complete information, better representation, entry into fresh markets or new product development.

Thursday, May 22, 2014

How to Know to Give Up Your Niche


How do you know if it’s time to ditch (or switch) your niche?
(From a financial adviser perspective)

You’re not getting referred.If you’re not receiving several high-quality referrals per month, you might not have an effective niche.

One of the key factors of a successful niche is that members of the group actively talk to one another. Members of your niche should share some special interest that lead to networking opportunities. If you’re not seeing the benefits of that community connection, it’s time to re-evaluate. A true niche naturally congregates and communicates.

Thursday, May 15, 2014

Why some people can spot a huge opportunity from a mediocre opportunity - Beats Success


***Share your thoughts or why what you are working on is a great opportunity.
Who ever thought people would pay $100 for earphones?  Earphones have been around for years yet no thought to create a whole new category. Now headphone brand, beats by Dr. Dre, owns 70% of the premium headphones market.

Everyday as I try to dissect the beats success, I sometimes wonder why others never saw this 5years or 10years ago.

Sunday, May 11, 2014

7 Reasons Why Your Business May Not Be Growing - for Founders Under 40™ Group Members



Consider the following 7 reasons why your business may not be growing.

Chasing whales. 

If we learned anything from Captain Ahab and Moby Dick, it was don’t let the pursuit of the whale drag you under.While on paper a big contract looks very appealing, the energy and resources required to attract, win and keep those once-in-a-blue-moon opportunities could put your entire company at risk.
Instead of having your livelihood hinge on a few large pieces of business, why not focus on servicing a smaller, steady base of clients? With small businesses making up 99.7 percent of U.S. employer firms according to the SBA, know that there’s plenty of opportunity to go around.

Wednesday, April 30, 2014

Minorities & Women & LBGT & You Have Too Many Pity Parties


I believe if certain groups don’t stepup their confidence and assert themselves, they are going to miss out on the digital revolution. There’s wearable, VR, the internet of things, augmented reality, lifestyle technology, fashion technology, health, entertainment, social innovations, sexuality, community planning, engineering, space exploration, that are all just dieing for diverse perspective, solutions, and leadership. So in my opinion, stop having pity parties and go bold .

Monday, April 28, 2014

If You are Not a Little Nervous, It Might Mean...for Founders Under 40™ Group Members


I’m sure many of you have desires but have you ever noticed the more determined you are to achieve something the more nervous you become.  So heres what it means when  you are not nervous:


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