Saturday, February 20, 2010

Don't be a tool stupid

All the current social media sites are going to die or likely lose users because their business is a Tool. What happen's to tools? When a better tool comes along, the old one is left to die. That's what Facebook, twitter, linkedin, email providers are. Their survival depends on users nothing more.

Plus, considering launching a service/app on social media/ for the iPhone, ask yourself what's to stop the platform owner from copying your idea and kicking you out.

Measuring engagement to Sales not Clicks, is key

Do you measure your interaction to sales? It's something to consider due to social media like Facebook, LinkedIn, Twitter . How to do it? Use a marketing promotional tactics which is designed specificlly for those medium and monitor effectives. Note that you've only reach engagement when people freely comment, respond to your questions or offerings which is authentic - and not a sales pitch.

You need to constanlly be active, refresh, surprise, relavent, and share to excel in engagement. Check out my linkedin efforts
Friday, February 5, 2010

Don’t be a “Me too” company or individual

Sony and Google want to create an iPad clone. Even Amazon recently bought a company that created touch screen technology. iSlate from Dell.

It’s easy just to copy others but you end up becoming a follower without an innovative gene to be found for millions of miles and eventually you die.

Everyone has an app store but no one stops to think lets just create a standard so that one app could run on multiple smart phones, devices. Where are all the visionary leaders even Bill Gates has fallen behind. When was the last time you used Bing? My 2 cents, Figure out a way to carve your own path learn from others but don’t be a “me too”. FYI: Apple is likely to steal more market share from Microsoft and PC makers. Content is King.

Survival of any business depends on turning customers to Raving Fans

Apple has it. Amazon doesn’t. Google has it. Yahoo lost it. Raving fans are customers or individuals who will pretty much cut of their arms just to serve you – not literarily anyway. You consistently give them products that they love, you never try to disappoint, you serve them and in return they serve you.

How do you develop raving fans?
• Organization culture must be passionate about serving
• Executing to perfection
• Hire the right leaders
• Develop your employees
• Spontaneous and surprise your customers
• Show your appreciation
• Give them more value for their money
• Offer them a service not related to your offering such as hiring someone to shovel their driveway.
• Understand their expectations.

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