O MANNY's

 

    
























FU40 Group + BJ Mannyst (marketing service provider) is proud to offer founders, SMB some inspiring ideas to help with sales this holiday season. For full marketing service by BJ Mannyst  + FU40 Group, please visit http://www.bjmannyst.com.
First of all, remember the days below and if your are fully prepared these are some quick ideas to give you are chance. Key US Holiday Period. *Remember as a consumer and business owner be very alert during these times. Also make sure to take steps to protect your reputation and customers well being.


 

• Thanksgiving Promotional Period  Nov/20 – Nov/22 
• Black Friday Promotional Period   Nov/15 – Nov/25 
• Cyber Week Promotional Period  Nov/23 – Nov/29 
• Cyber Monday Promotional Period  Nov/25 – Nov/27 
• Christmas Promotional Period  Nov/29 – Dec/25 
• New Year’s Period   Dec/26 – Jan/06

TIPS & IDEAS:

• 1. Look for new niches and customer segments  to offer your products and services to
• 2. Send people to different landing pages and test the effectiveness
• 3. Test different layouts, different words, images, different calls to action.
• 4. Create great content focused on your strength or might be invaluable to your prospects
• 5. Hire someone to go to events to talk about your products like an ambassador
• 6. Build relationships and reconnect with other business owners or professionals
• 7. Develop holiday time business network partners and come up with a tag team plan
• 8. Everyone you meet -- be very nice to them and tell them about your business
• 9. Form relationship with individuals with lots of friends and contacts
• 10. Find out what you or your business offers that others cant. Bjmannyst.com can help with helping discover your uniqueness.
• 11. Send your best customers hand written letter to remind them of your relationship
• 12. By providing great content you are becoming a trusted contact. Send updates on industry news that may be beneficial to your clients.Bjmannyst.com can help with content strategies.
• 13. Offer to partner with your customers to put together an event or seminar.
• 14. Listen to your customers and you might learn something about how to better help them. Bjmannyst.com can help with fine-tuning the messages into action.
• 15. Use testimonials from some of your customers and put them up
• 16. Send postcards instead of promotional letters so others can see it
• 17. Submit a press release or blog post for a new product, promotion or milestone.
• 18. Offer your service or product as a prize instead of cash
• 19. Find the likely concentration of your targets and handout flyers, business cards
• 20. Offer some free consultation, free gift, free product Demonstration
• 21. Start a cross promote with other businesses that target your market.
• 22. Exclusive discount to a target group
• 23. Exclusive pricing to a specific club
• 24. Send your best customers to the movies
• 25. Place balloons, holiday decorations outside of your store or try something bold. Bjmannyst.com can help with outside the box tactics.
• 26. Hold an event outside your store.
• 27. Special samples or refreshments in your store.
• 28. Use your your voice mail to advertise your special promotions
• 29. Sponsor an event.
• 30. Donate to a charity.
• 31. Wear shirts, hats or other items with your logo or business slogan.
• 32. Create a better store sign or logo. Bjmannyst.com can help with image design and digital image.
• 33. Offer to do something bold and funny for charity if you reach a goal before the holidays
• 34. Quickly learn what worked last year
• 35. Identify which emails worked best and determine which variables led to success.
• 36. Find the winning subject lines from last year and analyze it
• 37. Minimize stress, by preparing back-up promotions or variations on what isn’t working. This could mean switching from a dollar discount to percentage off or including free shipping, a free gift, or a gift card with the existing offer.
• 38. Sending too many messages to your subscribers could result in increased un-subscriptions and abuse complaints which may lead to your mailings being blocked.
• 39. Determine which mailings in your communication plan would be good candidates.
• 40. Set a time limit for groups or individuals who are not engaged subscribers or too your messages and has shown no interest and start cleaning.
• 41. Make sure you have the best and right person to manage your online community.  Bjmannyst.com can help with online community management.
• 42. If your plan is to improve your branding strategy. Bjmannyst.com can help.
• 43. Just looking for that competitive advantage or marketing boost. Bjmannyst.com can help with getting your message to business founders, entrepreneurs.
• 44. If you need more marketing ideas and advice, check out the founder of Founders Under 40’s blog.  http://mblog.bjmannyst.com