Friday, June 27, 2014

You’ve Decided to Outsource Marketing – Now What?


Deciding to outsource some or all of your marketing efforts is a big decision that requires several steps. Taking the time to embrace the process of finding and selecting a marketing partner will ensure your partnership is a successful one.

Saturday, June 14, 2014

Before Your Beta Product Launch, Get Your Beta Brand Strategy.


Everyone and anyone can sell products but what can differentiate your product is brand DNA.  I’ve been to many hackathons, datathons, businessthons, pickupthons, communithons, etc to know how easy it is to develop a rough product concept.  Tech entrepreneurs and some early adopters, glowing with excitement, gravitate to the prototype like kids on Christmas Day. In a matter of months, start: building the cart, building around a cart, before getting the horse.  The horse is every aspect of business strategy that will help increase your success.  So before beta product launch or any business stage, get your beta brand strategy.

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