Wednesday, August 31, 2016

Should Founders Aspire To Build Unicorns or Blue Chips? - Part 2


After reading all of part 1 you still want to pursue unicorn status instead of focusing on acquiring users and acquiring paying customers then let no one get in your way.The alternative is to build something that can withstand the ups and downs of business.

Let me remind you what Blue chip are. Blue Chip businesses are businesses that operate very well in uncertainties and certainties because they’re likely industry leaders. There are businesses who got there not from multi-million dollars in founding, aggressive advertisement, and then wait to be acquired.


Blue chips are business who were likely fiscally savvy, smart risk tolerant, agile,etc. Google is one, Eventbrite,Uber, 3M, Magna, Coca-Cola, Sales Force, Amazon, Wal-Mart, Microsoft, Oracle,Kraft Heinz,P&G

When it comes to the monsters with one horns, something tells me that some might be packaging shit and calling it premium chocolate chip. 

Wednesday, August 17, 2016

Should Founders Aspire To Build Unicorns or Blue Chips - Part 1





Being a unicorn company is now the underlying expectation from venture capital, private equity, founders, potential talents, etc because all eyes are on the superstars of tech. But mostly because of FOMO in life and financially. It’s almost like instead of appreciating the proven summer Olympics most just can’t help but talk about Donald Trump, who just sucks all the attention.

The exciting -entertaining -unpredictable content versus the proven universal content.. It’s like fighting to buy a well dressed cow that might produce milk instead of plain cow that has proven milk production. As for this article, my focus will be about figuring out whether founders pursuing unicorn status is a great endeavor or whether simply settling for private blue chip status is a lot better. I will begin, with part 1, by providing some general info and part 2 will be where I let it burn.
Wednesday, August 10, 2016

How To Toughing Your Service B2B Marketing or Die Trying



The Stress Causing Reality of B2B

There’s a lot of stress facing many service businesses. . .just trying desperately: to create a desirable service, to create awareness, to then sell it for a profit, and finally deliver a great experience is very demanding. In the past, you practically had forever to get it right because barrier to entry was huge.

Today, the formula for achieving continuous success in a competitive world is a minute-by-minute ongoing experiment. One day you could be celebrating the huge site traffic and record sales from your campaign and the next day your campaign has lost its momentum and consumers have moved on to other things. What I’m trying to say is your s%#^ is not the s#^&. If there’s not much differentiation and significant value in what you offer then your services are gradually being turned into commodities.

There are at least three choices in this reality. You can accept things, change things, or walk away from it. This content will help you see the b2b buyers perspective, your perspective, and some suggestions to consider.

THROUGH THE EYES OF THE B2B BUYER IN 2016


Monday, August 1, 2016

How To Become An Agile Founder and An Agile Marketer


Yahoo failed to be agile that’s one reason why they lost ground to guys like Google and Facebook. If you look at yahoo through out its years you will see not many significant innovation or product diversity. Many have also blamed its slow-footed, mediocre products, poor culture, and failure to get into mobile sooner. Now if we look at Google, so many products and innovation that I sometimes wonder if they’ve been smoking a magic innovation weed. They can keep pumping out products because all they have to do is embed ads into. Almost every android user is expose to the mighty Google ad engine. The point is individuals can learn to be more agile in life and business like the Google’s of the world.

Since this is not about comparing one human to Google the company, I will admit that change is in the water. A lot of us are individually battling a lot of toxic noise and friction while we eagerly try to make sense of our founder lives and personal lives. Noise such as terrorism, jihad, identity, sexuality, love, millennial underemployment, racism, gender, gig-jobs, guns, wantrepreneurs, urbanization, biased-authority, the have and have not gap, GMO, automation, Donald Trump, etc. The fact still remains that the common constant in life and business are still change and adaptability also known as uncertainty and agility. What does it take to achieve sustainable success in a growing noisy and changing world? So far what I can conclude is that we all must adopt a better agile way of living, operating a business and loving . 

The following great insights are being shared with my fellow Founders Under 40™ Group members, founders, leaders, and individuals. Also I recommend you check out my new toolkit which will help you plan your founder life better. It is called, “The Founders Life Plan Tool Kit”. Which was produced by myself and the BJ MANNYST (www.bjmannyst.com) team. Our key sponsor FOUNDERS UNDER 40™ GROUP. (www.foundersunder40.com)

ENJOY!!!



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