Before Any Sales & Marketing this New Year, Consider The B2B Biases - Sponsor BJ MANNYST
Would you agree with me that you can decide you really like someone before you are consciously aware you are into them? For example, you see a pretty-curvy-7’ 2 woman with a beautiful smile, bitching eyes, and wearing a sexy tight red dress that hugs all her curves from top-to-bottom at a New Years Eve party. If you really find her more attractive than other women, chances are you will disregard any other woman. Even if it turns out the less attractive woman, you call your wife, would be better suited for you at the “after party”.
When it comes to business, specifically b2b, it comes down to almost about the same biases. In the business world though there are many more preexisting biases that are under the surface. And those biases influence concerns and criteria for decision makers. Such concerns and criteria are: Cost,Payment terms, Price, Discounts, Alternatives, Combination, Establishment, Technology, Process, Contracts, Negotiations, Rules / Processes, etc. Those are just some.
So this insight is designed to answer the questions that founders and businesses wonder about but never bother to ask: “Where are the B2B biases?”,“Is this Industry filled with biases?“, “Does our sales and marketing tactics benefit from biased decision making?” “How do you get on the right side of the biases if possible?”
CONTENT SPONSOR: BJ Mannyst + Founders Under 40™ Group currently serves founders and b2b around the world with creating / improving their service marketing and helping them connect with other founders.
To learn how to handle and deal with b2b biases, pickup Full eBook Version or contact myself. It has many tools and suggestions to help discover the hidden biases. It is basically a way to find out why your clients buy from you and why some prospects avoid you and your business.