Since the very beginning of PayPal and others, tech savvy entrepreneurs have gravitated to the financial world at an increasing rate. All seem to be disrupting the tradition banking, finance, wealth management, currency, security and investing world. Some are even inventing new solutions to old monetary problems. It is an exciting space to be in however it can be very competitive, heavily regulated, etc.
If you are starting your fintech company, or still in the fine-tuning growing stage, our advice is to definitely read up on the industry, seek advice, seek funds, learn from companies like paypal, AngelList, Kickstart, Wealthfront, ZhongAn, Oscar, Credit Karma, etc so you could get a better overview of what you are getting yourself in.
As for the marketing, it still comes down to dealing and serving humans. We, Manny + BJ Mannyst + Founders Under 40™ Group, have taking the time to give you some thoughts to help your fintech startups and other funded service business startups. As always if you need further help, contact us. Try out our quick marketing solutions which includes quick customized tips and suggestions for a flat $214US (1 - 30 minutes session) from our team.