Monday, October 26, 2015

How People Discover & Engage With Apps


People download apps every day, but the truth is that many of them are abandoned or never even used. New Google and Ipsos research uncovers how people discover
and engage with apps—and what brands can do about it.

Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee - For Financial Services or Business Service Providers



The number of B2B organizations struggling to find trained content marketing talent has grown 220% (from 10% that said so in 2013 to 32% in 2014), according to Content Marketing Institute and MarketingProfs research.

And the Bureau of Labor Statistics forecasts that the number of marketing research analysts and marketing specialists will increase more than 30% in the 10-year period leading up to 2022.
So what should companies screen for when identifying marketing talent? Should hard skills like social media experience and an analytical background be the main factors considered?

The best marketing candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one.

Ask These Question Before Working With Consultants - For Service Business

 

BJ MANNYST Shares: Questions Every Service Business & Professional Needs To Ask Before They Work With a Consultants


***This article was original discovered and compiled by a different organization with initial Y.U. BJ Mannyst and it’s team has simplified this and made this available. Remember these questions are meant to guide and are not meant for bombarding a person you’re just meeting. Note, there are some questions some might not disclose to strangers.


We recommend interviewing at least two consultants (once you’ve gone through your list) and asking the same questions in the same order. This allows you to better compare their experience and qualifications to your needs in a fair manner.

Your App Has 99 Problems & Distribution Is One - Mobile Marketing


Since my last post — Don’t Build That “killer” App Just Yet  — I have had the opportunity to spend time with several founders who believe their apps pass the “filters” described in that post.

Several of them are are working on fantastic ideas — disrupting college / 529b planning, “stick a video to a physical object” to converge the offline and online worlds, a remarkable take on messaging, even one that allows new moms to record breastfeeding times.

But one basic problem almost all of them have:

They haven’t thought through distribution
Monday, October 5, 2015

Acquire The Heart of A Great Service Business + Great Professional Service




It is with great pleasure I share these insights which were inspired by some of the best service providers in the world. I also hope you checkout a complimentary post called, [ 20+ Tips Service Businesses Need, This 4th Quarter, To Be Less Selfish & More “I Do Care”]

The competitive advantage you might want to execute on is greatness, specifically great customer experience.

Saturday, October 3, 2015

Greatest Marketing Tips For Restaurants, Renovators, Professionals, Service Providers & Internet Companies Should Strongly Consider - BJ Mannyst Shares


***These tips focuses on restaurants however every service provider might like to adopt some of the ideas. The 15 tips below were written by a different author. Just sharing this with others. So take the tips and adapt to your industry or your own business situation.

  • 1.Stay current. Keep yourself up to date on current statistics, trends, facts and figures that can help you analyze your restaurant marketing plan. Should you make any tweaks to how you market your restaurant? Should you position your restaurant differently?

Today's Professional Services Face The Biggest Marketing and Business Challenges + Suggestion


Our understanding of behavioral psychology and technology innovations are changing the professional services landscape. We're not only accumulating tremendous amounts of data into consumer behavior in general, but we're learning specifically how professional services marketing and branding can influence buyers' behavior.

But this new understanding raises some big questions for firms. Which business challenges are the most urgent? How should one prioritize marketing efforts?

These questions have been answered through a recent survey of over 500 professional services firms conducted by the H----- Research Institute. The survey sought insights from senior decision-makers at industries including management consulting, accounting and finance, marketing, technology, legal services, and architecture, engineering, and construction.

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