Saturday, October 3, 2015

Greatest Marketing Tips For Restaurants, Renovators, Professionals, Service Providers & Internet Companies Should Strongly Consider


***These tips focuses on restaurants however every service provider might like to adopt some of the ideas. The 15 tips below were written by a different author. Just sharing this with others. So take the tips and adapt to your industry or your own business situation.

  • 1.Stay current. Keep yourself up to date on current statistics, trends, facts and figures that can help you analyze your restaurant marketing plan. Should you make any tweaks to how you market your restaurant? Should you position your restaurant differently?



  • 2.Have a functional website. Can local customers find your restaurant online? Make sure they can with a well-optimized website that does what you want it to do. The key is to get them to your website before they find your competitors. You can create a food blog, list daily specials and direct visitors to your social media profiles and online review sites.


  • 3.Engage in local SEO (search engine optimization practices). Websites aren’t just for big companies; now more than ever, small local businesses are realizing the importance of having a website and implementing an Internet marketing strategy. Since 72% of all searches are related to a search for local content, you should be 100% sure that your website will show up for those searches relevant to your restaurant.


  • 4.Enlist local food bloggers. Ask local food bloggers to review your restaurant in return for a free meal. The outside link will help with rankings, and the positive review will help your reputation.


  • 5.Monitor review sites. You live or die on your reputation, so pay close attention to what people are saying about your restaurant online. This is where your offline visitors can tell the online world about their (hopefully positive) experience at your restaurant. Thank visitors for positive reviews and respond to and respectfully resolve negative reviews.


  • 6.Use an online restaurant reservation tool. Invite your customers to make a reservation on sites like [-------]. You need an online restaurant reservation tool to make it easier for your customers and easier on yourself. And sometimes people just don’t want to pick up the phone – they’d rather make their reservation in just a few clicks.


  • 7.Grow your email database. If you compare to direct marketing, email marketing is more efficient, environmentally friendly and a faster way to keep your customers in the know. Promote your [content, relevant inspiration] through social media, on your website, and inside your restaurant. You will need to decide what will work best for you.


  • 8.Get a social media presence. Strengthen your word of mouth marketing with an interesting, interactive social media presence. This gives you the ability to engage your customers 365 days as year, represent your brand and enlist customers to share their stories. That’s priceless.


  • 9.Don’t disregard anything too quickly. The online world is always changing, so it’s important to keep your eye out for new marketing ventures that have the potential to stick around. Foursquare, for example, isn’t as well-known as Facebook, but that doesn’t mean there isn’t ample marketing opportunity for restaurants. This social platform enables restaurants to offer a variety of deals (for free) that users must check-in to take advantage of. This – along with the fact that users can earn “badges” for checking-in so many times – makes Foursquare a viable marketing option for restaurants.


  • 10.Provide enough incentive for people to pay attention. Give your patrons incentive to follow you on social media channels or to come into your restaurant, and make it simple for them to do so. If you constantly put up your restaurant specials on Facebook, your fans will lose interest. Mix it up, don’t be afraid to have fun, and be a part of the local community.


  • 11.Run contests. This is a great way to reward social media fans, grow your fan base, bring in more customers, and promote loyalty. Give customers a chance to win a great prize and you’ll give them another reason to come back again.


  • 12.Create and implement a customer loyalty program. Send out [special relevant content] to those who sign up to be in the program, highlighting exclusive deals. Promote your loyalty program offline and online.

  • 13.Give your menu a fresh look. If you already have a great design that works well, this may not be necessary. If you have a boring or outdated menu, however, customers may think your food is not enticing as well.


  • 14.Just ask! Ask your regulars and loyal fans offline to ‘Like’ you on Facebook, follow you on Twitter and Pinterest, and help spread the word. Send an email, call those you have a good relationship with, and walk right up to their table while they’re enjoying what they love about your restaurant.


  • 15.Manage your online reputation. Review sites have become an integral part of a business’s reputation, and negative reviews have the potential to harm your business. Too many negative Yelp reviews, whether true or not, will turn business away. Asking happy customers to write you a review, as well as responding personally to any negative feedback, is the best way to maintain a positive online reputation.


***These tips focuses on attracting more clients when you are unsure of new ways of drumming up new leads. The 20 tips below were inspired by a different author (originally article 100 Ways to get more clients). Just sharing this with others.


22 Ways To Get More Customers & Clients (By Manny)

  1. Give your service away to a select group of individuals or organizations
  2. Organize an event for likely clients
  3. Start a power breakfast or mastermind group
  4. Join an organization or community were your target frequents
  5. Offer to help a local charity
  6. Offer people, your target, incredible helpful tips
  7. Write a great ebook that takes a different perspective on controversial subject
  8. Go out of your way to help someone achieve their goals
  9. Invest in your staff’s personal development and your development
  10. Go out of your way to show your appreciation
  11. Take care of your appearance by portraying success depending on who you wish to engage
  12. Be a professional and know when to be casual
  13. Have a vision and focus on objectives not activities
  14. Be a person that people can trust, depend on, and seek out for advice
  15. Be friends with some people who are either powerful, influential, intelligent, successful, connected, admired, famous, positive, or pretty much diverse individuals of different backgrounds.
  16. Involve your life partner in being aware of who would be an ideal client.
  17. Learn how to attract quality leads and how to convert them
  18. Take interest in other people in all shapes and sizes
  19. Sell your value and benefits not features
  20. Take control of your destiny
  21. Never stop consulting serving-selling and marketing
  22. Manage your time


***We do not endorse the author. Shared by Emmanuel 'Manny' Omikunle of BJ Mannyst + Founders Under 40 Group


 ***For further assistant with your professional service marketing management and to get a free consultation, contact BJ Mannyst. Test Drive Consulting . Contact Us Today

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