Tuesday, March 6, 2012

Should You Book Team Meetings to Brainstorm?


You see it in college, workplace the idea that you have to book a time to brainstorm as a group.  

"Any time people come together in a meeting, we’re not necessarily getting the best ideas; we’re just getting the ideas of the best talkers. If you’re a company that cares about getting the best suggestions from your employees, you need to think a lot more creatively about how to generate those ideas than just throwing people together in meetings."

"Both solitude and exchanging ideas are crucial catalysts to creativity and productivity. However, today’s emphasis on group work is so lopsided there’s little room for solitude. Plus we’re getting the way we do our group work wrong. Instead, we should be having casual cafĂ©-style interactions, where people can bump into each other--the way Steve Jobs set up Pixar with its flexible open plan that encourages people to chat without interrupting the workflow. I think that’s great; I’m all for it. I’m not for work settings where people must sit in an office all day, never able to go off by themselves and where they come together in forced brainstorming meetings. That’s my issue."

"Gregory Berns, an Emory University neuroscientist, found that when people take a stand that’s different from that of the group, they have heightened activity in their amygdala, the part of the brain that’s sensitive to rejection. Berns calls this the “pain of independence.” So yes, encouraging conflict and debate moves people away from a herd-like mentality, but there’s a price as well, which is why I advocate having the most casual interactions possible, as opposed to formal meetings." Susan Cain

* Originally written by another author

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