Tuesday, January 17, 2012

What Do You Do When Someone Copies Your Business?

When Groupon first came out it was probably still playing with its model. When it became a success, imitators popped out like roaches in a New York City apartment. Facebook is popular now but in 2 – 3 years, it will be boring. So what do you do if it happens to you, Founders Under 40 members?

 From my business perspective, never develop a business too easy to imitate or eliminate. Netflix is too easy to imitate. Apple’s iTunes is not because they have a competitive advantage, iPhone, iPad, cult like loyalty, consistent commitment to deliver the best consumer experience.  Unrelated, I had a dream that one year after Apple computers builds it’s “circle” shape headquarters it will begin to lose its luster.  Maybe when Mr. Gates is gone, the same might happen to Microsoft.

One thing I’ve learned about great companies, there are usually founded by great individuals. Once the founder(s) has no formal relationship with the company, it begins to lose its shine.

Plus, if they copy, it will validate your idea and hopefully make you better.

*For undo-ordinary marketing strategic needs, BJMannyst.com.  Also a Founders Under 40 Group partner.

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