Sunday, December 30, 2012

Ideas For Your 2013 Content Marketing & Beyond



Content has become more critical to b2c & b2b marketing because as more and more people start to tune-out traditional marketing, content enables businesses to engage their users. 
Like any marketing effort or tactic, content  requires quality, engagement, & variety.  
I've put together some ideas to consider for 2013.  
Thank You to BJMANNYST.COM for their collaboration (customerservice[at]bjmannyst[dot]com). 
  • Make effort to collaborate with others within your organization, outside your circle, or with diverse influencers outside your organization.  
  • Content doesn't have to be in video, or text all the time. It can be just catering to one individuals situation.  The reality is that people learn in different ways.Sometimes less content and efficient use can have a greater impact.
  • Develop a content plan, develop one around events, and sync your plan to calender online, on your phone so that when inspiration comes, you will know how to maximize it.The how to articles sometimes need to be adapted to how to stories. How a business took your suggestion and made it work for them.
  •  Do you know who are your social media influencers. Find them and figure out how to reach them and how to work with them on a win-win-win basis.  
  • When it comes to communities, if all you do is just promote or sell, You waste your opportunity to show members and managers that you have some great values to add.
  • Social media is not for selling. It's for presenting your value in an engaging way so you can have the chance to serve prospects and customers.
  • Find out what your customers biggest pain or questions are and come up with content, offers, and tools to assist them.
  • Increase the number of email subscribers to your content.
  • Audit all your content and determine which formate, style, font, layout, message gave you the most return. 
  • Sometimes provide content or experience or values which clearly doesn't benefit you and surprises your customers.

Wednesday, December 19, 2012

Ten Steps to Smartphone Security for Apple iOS - Attention Founders

FCC Smartphone Security Checker

Smartphones continue to grow in popularity and are now as powerful and functional as many computers. It is important to protect your smartphone just like you protect your computer to avoid growing mobile cyber threats. Mobile security tips can help you reduce the risk of exposure to mobile security threats. Please note that these security tips reflect the latest software updates as of December 2012 and may not be accurate for previous versions:
  1. Set PINs and passwords. To prevent unauthorized access to your phone, set a password or Personal Identification Number (PIN) on your phone’s home screen as a first line of defense in case your phone is lost or stolen. When possible, use a different password for each of your important log-ins (email, banking, personal sites, etc.). You should configure your phone to automatically lock after five minutes or less when your phone is idle, as well as use the SIM password capability available on most smartphones.
  2. Do not modify your smartphone’s security settings. Do not alter security settings for convenience. Tampering with your phone’s factory settings, jailbreaking, or rooting your phone undermines the built-in security features offered by your wireless service and smartphone, while making it more susceptible to an attack.
  3. Backup and secure your data. You should backup all of the data stored on your phone – such as your contacts, documents, and photos. These files can be stored on your computer, on a removal storage card, or in the cloud. This will allow you to conveniently restore the information to your phone should it be lost, stolen, or otherwise erased.
  4. Only install apps from trusted sources. Before downloading an app, conduct research to ensure the app is legitimate. Checking the legitimacy of an app may include such thing as: checking reviews, confirming the legitimacy of the app store, and comparing the app sponsor’s official website with the app store link to confirm consistency. Many apps from untrusted sources contain malware that once installed can steal information, install viruses, and cause harm to your phone’s contents. There are also apps that warn you if any security risks exist on your phone.
  5. Understand app permissions before accepting them. You should be cautious about granting applications access to personal information on your phone or otherwise letting the application have access to perform functions on your phone. Make sure to also check the privacy settings for each app before installing.
  6. Install security apps that enable remote location and wiping. An important security feature widely available on smartphones, either by default or as an app, is the ability to remotely locate and erase all of the data stored on your phone, even if the phone’s GPS is off. In the case that you misplace your phone, some applications can activate a loud alarm, even if your phone is on silent. These apps can also help you locate and recover your phone when lost.
  7. Accept updates and patches to your smartphone’s software. You should keep your phone’s operating system software up-to-date by enabling automatic updates or accepting updates when prompted from your service provider, operating system provider, device manufacturer, or application provider. By keeping your operating system current, you reduce the risk of exposure to cyber threats.
  8. Be smart on open Wi-Fi networks. When you access a Wi-Fi network that is open to the public, your phone can be an easy target of cybercriminals. You should limit your use of public hotspots and instead use protected Wi-Fi from a network operator you trust or mobile wireless connection to reduce your risk of exposure, especially when accessing personal or sensitive information. Always be aware when clicking web links and be particularly cautious if you are asked to enter account or log-in information.
  9. Wipe data on your old phone before you donate, resell or recycle it. Your smartphone contains personal data you want to keep private when you dispose your old phone. To protect your privacy, completely erase data off of your phone and reset the phone to its initial factory settings. Now having wiped your old device, you are free to donate, resell, recycle or otherwise properly dispose of your phone.
  10. Report a stolen smartphone. The major wireless service providers, in coordination with the FCC, have established a stolen phone database. If your phone is stolen, you should report the theft to your local law enforcement authorities and then register the stolen phone with your wireless provider. This will provide notice to all the major wireless service providers that the phone has been stolen and will allow for remote “bricking” of the phone so that it cannot be activated on any wireless network without your permission.
*Originally published by the FCC.
*These Ten steps to smartphone security are also helpful to business owners and founders. 

Monday, December 10, 2012

Over 20 Marketing Ideas For Founders Under 40™ Group Members



Since we started this extraordinary group which as become a great blessing, We`have always shown appreciation for 8000+ members support, donations and loyalty. So we came up with over 20 great marketing and business ideas for you.

 

Thank You to BJMANNYST.COM for their collaboration & marketing support of Founders Under 40™ Group (www.foundersunder40.com). 


1. Don`t do what you don`t have an ounce of love for.

2. Find others who love what you hate.

3. Me, Only Me businesses doesn't work anymore.

4. Create conversation, engagement, interaction, offer value.

5. Know your target very well, so you can always be great at anticipating what they need now and in the near future.

6. Know exactly where targets spend time and don`t try to mess up the ecosystem. A group made for entrepreneurs wants to interact with their peers so if you don`t fit, don`t try to change the ecosystems. It`s up to you to adjust. Not for them to adjust to you.

7. Allocate your resources in ways to maximize it`s return

8. Remember this: acquire customers, profitable customers, keep them, and expand their lifetime value

9. Can you identify your market position

10. Have you asked your customers what`s they think your market position is

11. Use your marketing and business resources like everyone else, you are likely to produce similar outcomes.

12. First impressions can make or break landing page conversion rates

13. Sometimes you think inside the box and sometimes you think outside the Diamond

14. Guessing your way to marketing success is very risky try using data to support your efforts

15. Before you initiate anything know the possible outcomes , both good and bad

16. Most people like what everyone likes, even venture capitalist.

17. Some people learn through text, voice or pictures and some through video

18. The typical search pattern begins with: Identify a need or problem, Awareness, Options, Check It Out, For Me or Not, Check Creditability, Purchase

19. If you are in the first page of search result you are not invisible. The other pages start to become invisible.

20. You can game search engines or just learn how customers use search engines and search results

21. Create content people can’t help linking to.

22. Make efforts to stay fresh overall

23. People will say good, bad, true and untrue things. Some might exaggerate or spread rumors.

24. Remember you can`t always believe everything you read or hear online or offline

25. Monitor all important terms related to your organization

26. Complaints can be an excellent opportunity to improve your organization

27. Is your social media goal to educate, share, or community?

28. Contact the people who write about the topics you care about.

29. Viral video generates buzz and awareness not sales.

30. Encourage people to like and comment on your Facebook page or post

31. Consider using multiple sites, social media or blogs for each of the mini targets you’re trying to reach.

32. Find ways to meet your online fans offline as much as possible.

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