O MANNY's

If you have written content, sent email, wrote descriptions, created headings, titles, or even spoken at an event, you might have forgotten the benefit of using the right words. Steve Jobs could be speaking to a room full of general consumers, I’m sure there are some words he would avoid saying so that he would not  scare people from buying goods and some words that will reassure people they are making a good decision.

The thing about modern consumers is that they **scan more often than they read things** thoroughly. They will scan the back of a book, a can of  beans, magazines, articles, packaging, ad, landing page, instructional manual, even legal agreement when they are about to use Facebook or other services.

**The point is the right words that grabs their attention will either get them to consider you over the competitions. And the wrong words will just not appeal to some. For example, the words “fast-sport-car” suggest a little bit of thrill while a words like, safe-reliable-sports-utility-vehicle suggest good for families and quality conscious consumers.**

So in the world of content marketing, email marketing, social media, SEO, press release and pretty much any medium you can shape the opinion and thoughts of someone else.

It is important to have a keyword game plan (PLEASE USE FOR GOOD).



**IMPORTANT NOTE**: Anyone who might consider applying the insights in this content / ebook should realize that there is an art and science to this. You may have to consider culture, age group, city, current events, meanings, confusions, sensitivity, educational level, religions, experiences, etc.. So please get help from people who know marketing, content, dealing with your target audience. This content is made possible by the kind support of BJ MANNYST & FOUNDERS UNDER 40 GROUP



And FYI, both have no desire  to support groups that promote hate. We just played with the words. ENJOY!





The word “killer” in the title may not be the best word for subject however it is for some audiences and an interesting attention grabber.

IF I MENTION THE FOLLOWING WORDS, WHAT POPS INTO YOUR MIND?

• Free
• Guaranteed
• Incredible
• Powerful
• New
• Release
• Launch
• Proven
• Easy
• Ultimate
• Bible
• Collection
• Buy
• Profits
• Action
• Results
• Best
• Top
• Excellent
• Winner
• Impactful
• Life changing
• Exhilarating
• Wealth
• Freedom
• Sold out
• Limited edition
• Delightful
• Joy
• Happy
• Love
• Sex

Most likely the words are known to be associated with something positive. And most people don’t want to be associated with negativity unless the negative motivates them to take action. I will cover word association another time. Simply, words or keywords can make a difference whether someone buys today or buys tomorrow or never buys.



These collection of keyword lists will give you options for designing content that draw traffic, opportunity, leads, etc.  It can really help anyone who shares any form of content material online or offline. You Will Contact When You Need Assistants, Yes.

THESE PARTICULAR KEYWORDS CAN HELP TECH, OPERATIONS, MARKETING, MANAGEMENT, ETC BUSINESSES

Technology and Innovation

New Product Development 
Networking Technologies 
Patents 
Technological Change 
Technology Transfer
Creativity 
E-Commerce or Electronic Commerce 
Economics of Innovation 
Global Product Design and Development 
Innovation and R&D 
Innovation/Creativity 
Intellectual Property 
IT/IS Infrastructure 
Knowledge Creation by Global Start-ups 

Supply Chain Management and Operations Management 

Crossing Locales in International Operations 
Global Supply Chain Strategies 
Logistics 
Manufacturing Distribution 
Distribution Power 
Offshoring 
Outsourcing 
Production/Sourcing
Operations Management 
Supplier Management 
Supply Chain Integration 
Value Chain

Marketing and Consumer Behavior 

Advertising 
Foreign Market Entry 
Global Account Management 
Market Segmentation 
Marketing Management 
Marketing Strategy 
Pricing 
Product Differentiation 
Product Positioning 
Promotion 
Relationship Marketing
Barter / Counter-trade 
Branding and Brand Management 
Business-to-Business Marketing 
Buyer-Seller Relationships in International Markets 
Channel Governance 
Comparative Marketing 
Consumer Behavior
Distribution Channels 
Early Adopters 
Emotion 
Export Marketing
Import Marketing
Retailing 
Sales Force Marketing 
Services Marketing 
Standardization/Adaptation

Management  

Best Practice
Bounded Rationality
Business Functions
Business Systems
Competitive Advantage
Ambidexterity
Capabilities and Capability Development
Competences
Firm-Specific
Advantages
Global Competition
Location and Monopolistic Competition
Location Strategy
Location-Specificity
Strategic Knowledge
Capabilities
Communities of Practice
Comparative Management
Context Analysis / Environmental Scanning
Corporate Governance
Bribery / Corruption / Fraud Corporate
Political Strategies
Corporate Security
Corporate Social Responsibility
Decision-Making
Management Information Systems
Business Performance
Management Data
Mining Decision
Support Systems / Expert Systems
Human Resource
Management Systems
Knowledge Management Systems
Management of Technology 
Management of Market Risk 
Managing Foreign Operations 
Multinational Corporations
Cross-Border Investments
Cross-Border Mergers and Acquisitions (M&As)
Diversification Strategies
Evolving
Role of Subsidiaries and Headquarters
Foreign Direct Investment
Headquarters-Subsidiary
Roles and Relations
Knowledge Seeking
Behavior Knowledge
Transfer and Innovation
Parent Subsidiary
Links
Regional Headquarters (HQs)
Regional Strategy or Strategies
Subsidiary Development
Expansion and Growth
Subsidiary Networks
Subsidiary Performance
Subsidiary Relations
Subsidiary Rent-Seeking
Subsidiary Roles
Subsidiary Strategies
Opportunism 
Organizational Change 
Organization and Management
Comparative Organizational Studies 
Organizational Control
Design Control and Coordination Mechanisms
Interdependence
Oligarchic
Family Control
Paternalism
Split Control 
Organizational
Memory/Knowledge
Structures 
Organizational Learning
Learning Advantages of Newness
Strategic Learning
Unlearning
Organizational Transformation 
Ownership / Control Structures
Business Groups
Self Regulation
Global Stakeholders
Sustainability
Cross-Cultural Management
Externalization Strategy
Goal In-congruence 
Inertia
Information
Influence Strategies
International Experience
Organizational Relationships
Alliances and Joint Ventures
Commitment Conflict and Coordination
Formation and Dissolution
New Venture
Knowledge and Productivity
Spillovers
Networks
Power and Dependence
Relational
Embedded
Relational Management
Relational Models
Relational Norms
Transaction Characteristics
Trust
Organizational Structures
Decision-Taking Structures
Delegation
Diversified
Firms Routines
Social Beliefs
Social Trust
Sociology of Organizations Trust
Politics
Trade
Issue-Selling
Knowledge Management
Absorptive
Capacity
Experiential
Knowledge Exploration/Exploitation
Global and Local Knowledge
Institutional Knowledge
Knowledge Acquisition and Sharing
Knowledge Activists
Knowledge Archetypes
Knowledge Diffusion
Knowledge Sourcing
Knowledge Stocks and Flows
Knowledge Strategies
Knowledge Transfer
Location-Bound Knowledge
Bundles
Tacit/Explicit
Holding Companies
Family Conglomerates 
Performance 
Role of Time 
Small-and-Medium-Sized Enterprises (SMEs)
Small Medium Business (SMB)
Small-to-Medium-Sized Firms
B2B
B2C
B2G
P2P

Freelancer
Social Issues 
Strategy and Business Strategy Firm
Boundaries
Portfolios
Global Opportunity
Recognition Global
Strategy Integration and Responsiveness
International Acquisitions
International Corporate Expansion
Internationalization
Mimetic Behavior
Specialized Firms
Strategic Change & Strategic Initiative
Strategic Role of Locations
Strategy Processes 
Stratification 
Transfer Pricing 
Transnationals

Industry 

Studies 
Aerospace and Defense 
Alcoholic
Drinks 
Apparel 
Automotive 
Banking and Finance 
Catering and Vending 
Chemicals 
Computers and Electronics 
Consumer Electronics 
Demographics and Lifestyles 
Domestic Appliances 
Energy 
Entertainment and Leisure 
Food and Beverages 
Health and Wellness 
Healthcare 
Household Care 
Household Products 
Housewares and Home Furnishings 
Industrial and Manufacturing 
Luxury Goods 
Marketing Services 
Metals 
Non-Profits 
Packaging 
Personal and Leisure Goods 
Personal Care 
Public Sector 
Publishing and Media
Retail 
Services 
Software 
Telecommunications 
Tobacco
Toys and Games 
Travel and Tourism

Finance 

Bankruptcy / Default 
Bid-Ask Spread 
Bondholder
Value 
Book Value
Bias of Long-Term Debt 
Business Performance 
Capital
Budgeting 
Capital Market Development 
Capital Structure 
Credit Ratings 
Contingent Earnouts 
Cost of Capital 
Currency Translation 
Derivatives 
Dismissal Risk 
Dividend Policy 
Earnings Management 
Equity and Bond Markets 
Exchange Rates 
Exchange Risk Pricing 
Finance as an Ownership
Advantage
Financial and Industrial Structure 
Financial Contracting 
Financial Management 
Financial Markets 
Financial Risk Assessment 
Financing Procedures 
Firm Exposure 
Foreign Exchange
Management and Risk 
Foreign Portfolio Investment
Global vs. Multinational
Capital Allocation 
Hedging Strategies 
Initial Public Offerings (IPOs) 
Inside Ownership 
Institutional Domestic and Foreign Investors 
Insurance 
Intangible Assets 
International Asset Pricing 
International Cross-Listing 
International Financial Integration 
Investment Incentives 
Investors Valuation
Joint Venture
Sell-Off 
Market Value 
Mortgage Backed Securities 
Mutual Funds 
Private Equity and Portfolio Diversification
Privatization 
Project Finance 
Profitability 
Return on Assets (ROA) 
Risk and Risk Exposure 
Securities Litigation 
Shareholder
Lawsuits 
Shareholder Value 
Speculation and Arbitrage 
Sovereign Bonds / Sovereign Debt 
Stock Market Manipulation 
Stock Market Valuation 
Stock Market Volatility 
Stock Prices 
Unconditional Asset
Pricing Models 
Venture Capital 
Working Capital

Construction of Residential and Commercial Buildings

Landscaping
Trades
Specialty trades (carpenters, electricians, plumbers, pipe fitters, heavy equipment operators, millwrights, welders, steel fixers, masons and dredgers.)
Architecture
Interior Design
Materials
HVAC
Building Components
Equipment
Finance
Accountants and cost engineers.
Development
Planning, deploying and managing investment in real estate and infrastructure.
Renovation
Mixed use commercial and residential use.
Project Management
Surveying
Legal
Maintenance & Repair
IT Infrastructure
Power Infrastructure
Safety
Education & Training
Overview: Construction Industry

HERE ARE MY LIST IN  ALPHABET ORDER AND NO MENTION OF EFFECTIVENESS:

A

A/B Testing

Abnormal

Accounting

Acquisition

Acquisitions (M&A)

Adages

Administration

Advertising

Advertising Agencies

Affiliate Marketing

Ambition

American Literature

Analytics and Engineering

Angel Investing

Angel Investors

Anxiety

Artists

Astronomy

Attention

Authors

B

B2B Marketing

Bad Habits

Battle Tactics

Behavior

Behavioral Norms

Biology

Bloggers

Blogging Platforms

Blogs

Book Publishing

Book Recommendations

Book Writing

Books

Books SEO Keywords

Bootstrapping

Brand Awareness

Brand Strategy

Branding

Brands and Branding

Brick and Mortar

Broadcast Media

Business Ideas

Business Models

Business Owner

Business Plans

Business Strategy

Business-To-

C

Calendaring

Cameras

Capitalism

Cascading Style

Children’s and Young Adult

Cinematography

Citizen Journalism

Cloud Computing

Cloud Services

Co-Founders

Cold Calling

Collaboration Tools

Color Schemes

Color Vision

Colors (Vision)

Commercial Media

Commissions

Communication

Community

Companies

Compensation

Computer

Computer Science

Concentration

Conferences and

Consulting

Consumer

Consumer

Content Marketing

Content Strategy

Conventions

Conversations

Conversion

Copyright Infringement

Copyright Law

Copywriting

Creative

Creative Writing

Creativity

Criticism

Crowdfunding

Culture

Culture

Currencies

Current Events In

Current Events In

Customer

Customer

Customer

Customer

Customer

Customer Relationship

Customer Service

D

Deficiency

Demand Side

Demographics

Demographics

Design

Designers

Desirability

Development

Development

Development

Diction and Word Usage

Digital

Digital Advertising

Digital Arts

Digital Cameras

Digital Media

Digital Publishing

Digital Strategy

Digital Trends

Digital Marketing


Display Advertising

Disruptive Technology

Distractions

Drawing

E

eBook Readers

eBooks

Economic History

Economics

Economics of Daily Life

Editing

Electromagnetic

Email

Email Clients

Email Deliverable

Email Marketing

Emotions


Engineering

English Grammar

English Language

Enterprise

Enterprise Software

Entrepreneurs

Entrepreneurship

Equity Compensation

Event Planning

Everyday Life

Evolution

Experience

Extraterrestrial Life

Extroversion

Extroverts and

Eyes

F

Fantasy (genre)

Fiction

Fiction

Fictional Characters

Finance

Financial SEO Keywords

Fine Art

Firms

Focus

Freelance Writers

Freelancing

Freemium

Funding

Fundraising

G

Game Theory

Geology

Getting Published

Getting Things Done

Goal Setting

Goods)

Google

Google Fonts

Google Search

Google Search

Government

Grammar

Graphic Design and Art SEO Keywords

Graphics

Graphics

Gravity

Growth Hacking

Guest Blogging

H

Habits

Hashtags

Helvetica

Hiring

History of the United

History SEO Keywords

How Does Company X

HTML

Human Behavior

Human Resources

I

iBooks

Iconography

Icons

Ideas

Idioms

Illustration

Illustrators

Image Manipulation

Imagination

Import/Export

Indicator

Industrial Design


Inflation

Infographics

Information Retrieval

Innovation

Inspiration

Intellectual Property

Intellectual Property

Interaction Design

Internet

Internet Startups


Introversion

Introverts and

Inventions

Investing

Investing

Investing

Investors

J

Java Script

Journalistic Ethics and

Journalists

K

Keyword Research

Kindle

L

Landing Pages

Language

Law

Lead Generation

Leaders

Leadership

Lean Startups

Learning

Life

Life Advice

Linguistics

Link Building

Literary

Literary Agents

Literary Analysis and

Literature

Local Businesses

Local Marketing

Local Search

Logo Design

Logos

M

Macro Economics

Magazine

Make Money

Making Friends

Management

Customer Relationship Management (CRM)

Manufacturing

Marketing Automation

Marketing Challenge

Marketing Strategy

Marketing ROI

Marketing Management

Marketing

Marketing and Social Media SEO Keywords

Masterminds

Materials Science

Mathematics

Meeting New

Mental Health

Mergers and Metrics

Microeconomics

Military History and

Military Strategy

Mobile Advertising

Mobile Applications

Mobile Payments

Mobile Phones

Models

Monetitization

Money

Morals and Morality

Motivation

Motivation and Goal Setting SEO Keywords

Motto

Movie Production

Myers Briggs

Myers-Briggs Type

N

Names and Naming

Networking

Neuroscience

New Media

News

Newsletters

Newspapers

Non-Fiction

Nonverbal

Norms

Novelists

Novels

O

Online Journalism

Online Shopping

Online Video

On-Page SEO

Open Innovation

Optics

Optimization

Organization

Organization Design

Organizational

Organizational

Organizing

P

Package Design

Painting and Paintings

Patents

Pay Per Click

People

People Skills

Personal

Personal

Personal Finance

Personal Goals

Personal Productivity

Personality

Personality Traits

Personality Type –

Philosophy

Photo Editing

Photography

PHP (Programming

Phrases

Physics

Physics of Everyday

Planetary Science

Platform

Platform-as-a-Service

Poems

Poetry

Poets

Practices

Pre-Launch Startups

Presentations

Press Coverage

Press Releases

Pricing

Print Media

Printing

Private Equity

Procrastination

Product

Product

Product Branding

Product Design (Physical

Product Launches

Product Managers

Product Market Fit

Product Marketing

Productivity

Productivity Hacks

Products

Professional

Profitability

Programming

Project Management

Prototyping

Proverbs

Psychiatry

Psychology

Psychology of

Psychology SEO Keywords

Public Relations

Public Speaking

Publishing

Publishing

Publishing

Punctuation

Q

Quality

Quality Control

Quarter

Quantity

Qualitative

Quantitative

R

Rankings

Reading

Recruiting

Relationships

Reputation

Retail

Retail

Revenue

Routines

S

SaaS

SaaS Marketing

Sales

Sales and Customer Service SEO Keywords

Sayings

Scalability

Scheduling

Science

Science Behind

Science Fiction

Science SEO Keywords

Screenwriting

Search

Search Engine and SEO Keywords

Search Engine Marketing

Search Engine Optimization

Search Engines

Searching

Seed Funding

Seed Money

Self-Help

Self Improvement

Self Motivation

SEM

SEO

SEO Tools

Service (SaaS)

Service Provider

Services

Sheets

Short Stories

Silicon Valley

Sketching

Skills

Slang

Slogans

Small and Medium

Small Business

Small Business

Small Business Advice

Social

Social Advice

Social and

Social Anxiety

Social Branding

Social Entrepreneurship

Social Graph

Social Innovation

Social Media

Social Psychology

Society

Sociology

Software

Software As A

Space Exploration

Space Travel

Spam (Email)

Spectrum

Speech

Spelling

Stars

Startup

Startup Acquisitions

Startup Advice and

Startup Business

Startup Founders

Startup Ideas

Startup Incubators

Startup Law

Startup Names

Startup Product

Startup Recruiting

Startup Traction

Startups

Startups SEO Keywords

States

States

Stock Market

Stories

Storytelling

Strategic

Strategic Management

Strategies

Strategy

Success

Systems

T

Tactics

Taglines

Task Management

Taxes

Tech News

Technology

Technology SEO Keywords

Technology Trends

Television

The United

Thermodynamics

Thinking

Time (Physics)

Time Management

Tips and Hacks

Trademark Law

Trademarks

Traffic

Typeface Design

Typeface Identification

Typefaces & Fonts

Typography

U

US Politics American

US Presidents

Usability

User Acquisition

User Experience

User Interface

V

Valuations

Vector Graphics

Venture Capital

Venture Capital

Venture Capital

Video Editing

Video Production

Visible Light

Vision (Eyesight)

Visual Artists

Visual Arts

W

Wars

Web

Web Applications

Web Design

Web Design Best

Web Development

Web Fonts

Web Marketing

Web Search

Web Typography

Website

Websites

WordPress

Words

Work-Life Balance

World War 1

Writers

Writing

Writing Fiction

Writing SEO Keywords

Y

Y (Why)

Young

You

Z

Zest

Zig-Zag

Zone

Zig Ziegler

FINAL WORDS

Also keep in mind that no fancy words & keywords is going to get someone to do something if they don’t trust you and / or your organization. For the people on the receiving end of content or email or cold call, please read up on how to stay safe online and offline.

This content and advice has been prepared solely for legitimate general (no harm) intentions.

If you happen to need assistance with your marketing, content, and / or reaching founders, we may be able to help. BJ MANNYST