Thursday, October 27, 2011

Founders Under 40 is Taken & Company Naming Tips

Before you start your company try to research your potential name thoroughly.

*For Founders Under 40 Group, FU40 logo is a Trademark

Protect Your Trademark: Conduct Simple Searches
Protecting a trademark is best left to lawyers and professional services, but the least a business can do on its end is to routinely check the search engines—any Bing or Google will do—to confirm no one else is misusing the name.

Google also offers Google Alerts, a free notification system for alerting any time your mark appears on the news or Web. However, Google Alerts should not be used exclusively.

"Google Alerts are probably not going to tell you what's happening on the trademark registers, and not necessarily what's going on with domain names out there," Prahl says.

If and when a red flag appears, rather than jump the gun and immediately contact the infringing business, experts maintain that Google Alerts should only be used to give an idea of the activity surrounding the mark out there.

"Google Alerts is not a law firm," Evans says. "You're trying to cut costs, but you'd still need to seek an attorney so they can interpret the data that you're getting."

*Taken from

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