Selling and marketing might be easier if businesses allocate time to listen more for trigger events. Some examples.
- The company announced an expansion
- They just laid-off some staff
- The CEO is having an affair
- The business owner is retiring
- A customer just announced a wedding
- Just got funding
- Just acquired a fortune 500 customer.
- Beta testing a top secret idea.
- Core existing product has been improved.
- Announced a restructuring.
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