Friday, January 11, 2013

Finding Trigger Events is The New Way To prospect

Selling and marketing might be easier if businesses allocate time to listen more for trigger events.  Some examples.
  • The company announced an expansion
  • They just laid-off some staff
  • The CEO is having an affair
  • The business owner is retiring
  • A customer just announced a wedding
  • Just got funding
  • Just acquired a fortune 500 customer.
  • Beta testing a top secret idea.
  • Core existing product has been improved.
  • Announced a restructuring.

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