O MANNY's

• l Greater competition as the volume of content being published and promoted online continues to increase, making paid search more necessary
• l Increased need to differentiate, making branding all important
• l Increasingly necessary to pay for social media advertising alongside existing organic activities
• l Social media continues to be an important communications with Increased adoption of Pinterest, particularly for online retailers and increased business adoption of  YouTube
• l Responsive design will become even more widespread as the use of mobile devices for browsing the internet continues to increase
• l Greater use of location based marketing, primarily Google Places/Google+ local
• l Smarter metrics necessary in order to obtain clearer insights and more accurately measure ROI
• l Strategically driven activities will become ever more widespread as social media reaches maturity
• l Creativity, agility and innovation will become more important in helping marketers to grab and hold the attention of their audiences

My thoughts to help cope:

• l continually question your own views of the market place
• l Create a culture of learning as a key to improvement
• l Employee training is seen as an investment rather than as a cost
• l Maintain or acquire new competitive advantages
• l Be good at using information about markets, customers and competitors
• l We understand customer needs and requirements well
• l What really gives your customers value?
• l Customer satisfaction is systematically and frequently assessed
• l Get your targeting and positioning right