Sunday, April 27, 2014

Ultimate Secret to Differentiating Your Company and Service - For Founders Under 40™ Group Members


It’s so competitive in the world that market leaders can never get comfortable. Companies like Samsung need to find ways to market differently from Apple. They have  to cater to the same market however they must differentiate their products. So when it comes to SMB companies and startups that are under pressure to differentiate themselves from the crowd. 



From my experience to the many others who don’t understand  how to apply “differentiation” to their company or services. So  I put together some ideas  to aid in true differentiation. 


  • Know theres a difference between revolutionary difference seeking and evolutionary incremental changes.  As you know human  don’t embrace change over night it takes time.
  • Differentiation isn’t hard. You just have to find and believe your brand has something different to offer.
  • Avoid the trap of building in consumers minds to expect the brand to make small differences, and nothing more. So know when to transition from evolution  to  revolution
  • Customers won’t pay a premium for a brand’s product unless it provides a difference that they value.
  • Don’t get tempted into pursuing difference for difference’s sake and forget to consider the users.
  • Knowing what people feel now and what they would like to feel.
  • Sometimes it could be as simple as distribution system , the experience, the personnel, the color, etc
  • Be creative however remember you are running a business not a hobby.

Translate

Join

Join
Join Unconventional Founders Community

Bonus

Search This Blog

Featured Post

Boost Your Service Business and Leads 10X - Founders Under 40™ Group Sponsor

Selling is still crucial to a business. For a service business startup, small business, professional service provider, the reality is t...

Popular Posts

Blog Archive

Labels

Contact Form

Name

Email *

Message *

Contact

Providing unconventional and conventional marketing service and business solutions, that focuses on early & growing service oriented organization. Proud partner to Founders Under 40 Group

Use form first so we can personalized engagement because we don't serve everyone.

Contact form


EM: info[at]foundersunder40[dot]com
Skype: amhiredaidto
Slack: https://foundersunder40group.slack.com
Chat: IM, SMS
SF: 415 -- 830 -- 9856
TO: 647 -- 560 -- 9886
Mon – Sat 9am – 7pm Eastern Time
Toronto. New York. US. Europe. Africa.