Friday, February 5, 2010

Survival of any business depends on turning customers to Raving Fans

Apple has it. Amazon doesn’t. Google has it. Yahoo lost it. Raving fans are customers or individuals who will pretty much cut of their arms just to serve you – not literarily anyway. You consistently give them products that they love, you never try to disappoint, you serve them and in return they serve you.

How do you develop raving fans?
• Organization culture must be passionate about serving
• Executing to perfection
• Hire the right leaders
• Develop your employees
• Spontaneous and surprise your customers
• Show your appreciation
• Give them more value for their money
• Offer them a service not related to your offering such as hiring someone to shovel their driveway.
• Understand their expectations.

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