Wednesday, June 1, 2011

How to tell when a Company is Uncomfortable?

Comfort can be one of the most destructive emotions a company could have. More destructive than an earthquake destroying global companies’ supply chain because earthquakes are out of human control and comfort is something management can influence.

The signs are usually not obvious to managers who don’t suspect this potential deadly sickness. What happens when a company gets too comfortable is that it stops innovating, stops producing, stops trying, stops listening, stops envisioning, or stops challenging itself. One obvious sign which is the inspiration for this post, a company that’s one of the largest media companies in world suddenly contacted me after I’d stop using their services years ago. They suddenly noticed I no longer was a customer and wanted me back.

I believe what happened is that competition had gotten tough. If I were fortunate to build a company, that practiced what I call “Necessary Discomfort”, it would be like the following companies Intel, Apple, Tim Hortons, Rogers, StarBucks, McDonalds, Coca-Cola, P&G, Nike and Google. “Why?” you ask. These companies are considered the LA Leakers of their industry and could easily stop trying but they never stop.

If the management and its employees are feeling really comfortable and in some case even untouchable you know growth is about to plummet to no-return. Nortel Networks is one.

“He who’s not busy being born is busy dying.” - Bob Dylan

0 click to comment:

Post a Comment



Join Unconventional Founders Community


Search This Blog

Featured Post

How Founders Can Create Alliances and Belong to Communities - sponsored Founders Under 40™ Group + BJ Mannyst

Amazon, Berkshire Hathaway, and JPMorgan Chase announced a new alliance in early 2018. In the last two years the formation of alliances ...

Popular Posts

Blog Archive


Contact Form


Email *

Message *


Providing unconventional and conventional marketing service and business solutions, that focuses on early & growing service oriented organization. Proud partner to Founders Under 40 Group

Use form first so we can personalized engagement because we don't serve everyone.

Contact form

EM: info[at]foundersunder40[dot]com
Skype: amhiredaidto
Chat: IM, SMS
SF: 415 -- 830 -- 9856
TO: 647 -- 560 -- 9886
Mon – Sat 9am – 7pm Eastern Time
Toronto. New York. US. Europe. Africa.