Saturday, June 11, 2011

Startups & Sales Issues: Having Likeable Employees Can Significantly Boost Sales

I was recently in a local BestBuy in downtown Toronto wondering the departments. BestBuy is North America’s largest electronic goods retailer. When I say wondering, I mean conducting my little hush-hush market research tactic, (don’t tell anyone). I often observe consumers, employees, product placement, customer service, cash registers, and price. As a sales and marketing oriented individual, I take great pleasure in staying up-to-date by gathering intelligence from the ground level and with extra effort I can obtain backroom details as well which I keep to myself.

To my point regarding the importance of having likeable employees is something service business HR managers need to add to their pre-requisite attribute. In today’s educated-consumer-age having employees that a customer can connect with on an intimate personal level can get consumers to open their wallets easier. I stepped into the store and a male employee acknowledges me, by the entrance, and for some reason seemed genuine because he took the time to personalize it by gently-jokingly making fun of my fashion style. I had a question about a laptop, internet device promotion which also came with a gift card. The specialist, we’ll call her April, took the time to understand my needs, and provided the details needed for me to make a decision. Because she was friendly, polite, fun, down-to-earth I had a great memorable time with her. It doesn’t hurt to encourage your customers to feel free to engage with everyone in your organization.

It may not have gotten me to buy something that moment but it will remind me to go back when I’m ready or unless BestBuy made me an offer I can not refuse.

0 click to comment:

Post a Comment


FSHOP - Find Products & Services For Founders / Businesses

Follow by Email

Leads Tips + Get Manny

Leads Tips + Get Manny

Featured Post

How Does A Marketing Service Provider Like BJ Mannyst Help Our Service Business?

There’s no single day that goes by that our team doesn’t think about how do we assist the millions: of local small medium service busine...

Join Founders

Join Founders
Join Unconventional Founders Community

Search This Blog

Popular Posts

Blog Archive


Whatsapp Us

If necessary, you are welcome to WHATSAPP us (mobile)



Providing unconventional and conventional marketing service and business solutions, that focuses on early & growing service oriented organization. Proud partner to Founders Under 40 Group

Use form first so we can personalized engagement because we don't serve everyone.

Contact form

EM: info[at]foundersunder40[dot]com
Whatsapp: whatsapp us
Skype: amhiredaidto
Chat: IM, SMS
SF: 415 -- 763 -- 1082
TO: 647 -- 954 -- 9190
Mon – Sat 9am – 7pm Eastern Time
Toronto. New York. San Francisco. US. Europe. Africa.