Sunday, June 19, 2011

Startups & Sales Issues: With FU40 or Social Media don’t Try too Hard To Promote

I’ve noticed on the Founders Under 40 group on LinkedIn there seems to be the thinking that the only way to promote yourself or service is by purposely and persistently posting your website’s url or using deceptive tactics.

I once believed this was the way when I first started to promote my past business initiatives. Then I realized it doesn’t work that way. I realized social networking tools are long term marketing tactics and should be respected not abused. So I started to add value: give, talk to others, help others with their problems, and participated.

With more than 500 members I could simply blast my self-promotions at the members but I know in any environment, online or offline, people don’t want to hear a sales pitch.

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