Sunday, July 17, 2011

The Importance of Branding

*if you have some real business issue, contact me anytime and I could see if I can help. Or join Founders Under 40.

I was recently approached by a prospect that had done everything possible to acquire clients for her wellness and fitness business, only to see money go down the drain. She advertised in papers, used google, public speaking.

The prospect had no logo, image, message, not so great site. So I offered to help by explaining the importance of branding and to help develop the right brand strategy.

A brand is like a single woman trying to find Mr. Right. She has to decide what she should look like, what she stands for, who she wants to attract, personality or physical traits to emphasize.

Branding should always begin from the bottom up never the other way around. Understand the market, needs, desires, decision making process, what it takes to be remembered, customer impressions, values, experience, and benefit.

The position of your brand can either be or combination of:
• Trust / Performance
• Identity / Personality
• Development / Growth
• Dream / Fantasy

You can even develop sub brands based on the above or play with other ways to position your brand. .

Marketing & Sales requires a serious appreciation of art and science. If there were strategic templates that any small business owner could buy and apply then everyone would be mediocre.

Brand gives meaning and defines the dimensions of a service. Brand building or success is a combination of so many factors and can take a year or even more. But here are quick tips: Needs a compelling story, win hearts and minds, be where your targets are, and never stop monitoring

0 click to comment:

Post a Comment


FSHOP - Find Products & Services For Founders / Businesses

Follow by Email

Leads Tips + Get Manny

Leads Tips + Get Manny

Featured Post

How Does A Marketing Service Provider Like BJ Mannyst Help Our Service Business?

There’s no single day that goes by that our team doesn’t think about how do we assist the millions: of local small medium service busine...

Join Founders

Join Founders
Join Unconventional Founders Community

Search This Blog

Popular Posts

Blog Archive


Whatsapp Us

If necessary, you are welcome to WHATSAPP us (mobile)



Providing unconventional and conventional marketing service and business solutions, that focuses on early & growing service oriented organization. Proud partner to Founders Under 40 Group

Use form first so we can personalized engagement because we don't serve everyone.

Contact form

EM: info[at]foundersunder40[dot]com
Whatsapp: whatsapp us
Skype: amhiredaidto
Chat: IM, SMS
SF: 415 -- 763 -- 1082
TO: 647 -- 954 -- 9190
Mon – Sat 9am – 7pm Eastern Time
Toronto. New York. US. Europe. Africa.