Monday, August 17, 2015

10 Great Quick Inspirations For Improving Your Service Business Marketing

Part of being able to quickly fix and improve your marketing depends on building on your strengths and working on your weaknesses. Spotting opportunities and staying clear of threats.  There are times you will reach a point, in your business, where it seems your marketing and service business efforts seems to have gone to waste. And you have very little to show for it. So I have put together some quick inspirational  ideas and suggestions. Don’t get overwhelmed by the suggestions in this post or any of my other posts. I, “Manny” am here to be of service to your smb service business and your team.

This is the continuation of the series which is meant to assist service businesses and professional service providers with quick ideas. Previous post about generating leads,  to improving business marketing fundamentals. Also I’ve included a link to great eBooks, for extra help, go toNew “Bonus Page” via

Thank you to the continuous support and sponsorship of by BJ Mannyst™  + Founders Under 40™Group  + GTA SM BD.  

[If you and your team needs more quick inspirations, check out this eBook]

Quickly fix & improve your marketing - eBook


Modern marketing requires more dedication, consistency, commitment, mental toughness, time, and money, and effort. And as the world continue to innovate faster, we’ll need to develop processes that help us and our business adapt faster. 

  • Putting together a team of advisers and experts can be helpful

  • How well do understand the entire consumer decision journey so design experiences that will meet the consumer’s demands  

  • How well do you manage the many touches and engagement your prospects makes. For example, a client could be researching from their mobile phone, then narrows their choices on their desktop, and then calls you. So the basic point is that every aspect of touch points must be up to standards.

  • Most businesses are now driving to find ways to challenge and improve their data gathering, analysis, social media, branding, community engagement, influence marketing, event marketing, strategy, and tactics so you need to find ways to get better.

  • Find ways to reduce random actions or activities. Randomness is not a great way to execute and win. Take some time to assess what it is you’re doing and what it is suppose to accomplish.

  • We all have problems we want to solve. Some we are aware of and some we are not. So have you identified your customer’s pain point and do you know how to recognize when there's strong need for the prospect or client to solve their problem. If they are not sure there's a problem or a need to solve it, you can't sell them.

  • Find ways to carry a consulting like conversation with prospects or clients so they can provide some insight to their challenges.  Then you will know how to customize how your solutions can help them specifically. This however never happens very well without listening, rapport, trust and respect.

The following questions to ask yourself before planning, executing, and evaluating anything about your service business.

  • Why do your customers need you?
  • Why should they buy from you?
  • What do they do for a living or what industry are they in?
  • What are their frequent websites?
  • What hobbies or interest do they have?
  • What triggers the buying?
  • What emotions are associated with your services and your company?
  • What are the perceptions of you from diverse angles?
  • What do they think of your competitors?
  • What do they look like?
  • What do they do for fun or for charity?
  • What other products do they buy?
  • Where are they located?
  • What kind of lifestyle do they have?
  • When do they decide to buy?
  • How do they buy or what process do they take?
  • Do they have the resources to buy?

  • People are always at different buying stage so you will need to be prepared how you will handle that. For example, what nurturing steps are in place? What content do you have?

  • Take the time to create content that is aligned to your customers needs and interest.

  • Find ways to automate your service business processes however leave room for human customization.

  • Take time to analysiz and develop insights about your internal & external operations.

  • Effort needs to be made to intergrate, coordinate, and consolidate your efforts so everything is aligned with the big picture.

  • Remember it doesn’t happen overnight. There is a lot of time, money, effort, sweat put into the success of any business and its marketing.

  • There are some proven tactics however what worked last week might not work as well the following week. So keep learning.And everything you do and any game plan must be develop according to strategy, time, testing, measuring, reworked

The following invaluable insights are brought to you by

“Manny” ( [ @thebestmannyo ],

Founder of Founders Under 40™ Group (world’s unconventional founders community) [ @fu40group ]

and the BJ Mannyst™ Team (unconventional marketing and business services)

***If you are a startup or smb service business, and need marketing help, I, Manny, personally will offer $214US dollars of quick marketing advice, limited time, to start-ups and early growth stage service business (have seed or customers/users).  Offer Detail. Some condition apply. Contact Us Today

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