Do you have the “It Factor”? The question is really what makes people care about your service/product or milkshake? The answer better be something that cannot be easily duplicated. I had a client in the past that was in a business that in my opinion was dead. I would offer to help come up with ways to differentiate the business but I knew that to stand-out the person/managers/owners had to have a natural 'It factor". Without the “It Factor” is like slapping tomato sauce on an iPad and calling it Pizza.
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