Friday, September 30, 2011

Don’t Re-Position Brand Facing Number One

So you’re not as cool or popular as the number one player. Your sales are down. Your appeal is down. You’re so dull no one gives a #^$& if you got Jennifer Lopez as a client. I don’t claim to have all the answers but my advice to anyone considering repositioning their brand. Don’t position your brand almost identical to the major players because they have certain strengths you can’t match. Don’t set out to be Pepsi-Cola when you could be Hamburger-Cola (if you can create a cola that taste like hamburger, I might try it). One could easily go head to head with FaceBook but who needs another identical Facebook.

Google wasn’t the first search engine and it sure didn’t set out to be like Yahoo or MSN search. Google just did its thing regardless who was first or who might copy. Eventually another thing will replace Google and Google will be like Yahoo and Yahoo will hopefully be bought out by FaceBook which Microsoft will then manage.

No matter how brave you are, you don’t fight a heavy weight in a boxing rink. You take him to the tracks and you race him. MCI vs AT&T

0 click to comment:

Post a Comment


FSHOP - Find Products & Services For Founders / Businesses

Follow by Email

Leads Tips + Get Manny

Leads Tips + Get Manny

Featured Post

How Does A Marketing Service Provider Like BJ Mannyst Help Our Service Business?

There’s no single day that goes by that our team doesn’t think about how do we assist the millions: of local small medium service busine...

Join Founders

Join Founders
Join Unconventional Founders Community

Search This Blog

Popular Posts

Blog Archive


Whatsapp Us

If necessary, you are welcome to WHATSAPP us (mobile)



Providing unconventional and conventional marketing service and business solutions, that focuses on early & growing service oriented organization. Proud partner to Founders Under 40 Group

Use form first so we can personalized engagement because we don't serve everyone.

Contact form

EM: info[at]foundersunder40[dot]com
Whatsapp: whatsapp us
Skype: amhiredaidto
Chat: IM, SMS
SF: 415 -- 763 -- 1082
TO: 647 -- 954 -- 9190
Mon – Sat 9am – 7pm Eastern Time
Toronto. New York. US. Europe. Africa.