Marketing like sales is tedious and time consuming. Some businesses still think marketing is a waste. On top of that, for them to keep competing they need to find the right talent or marketing service provider to deliver results.
Everyday more and more b2b businesses, SMB, are not sure where to find great marketers who grasp traditional and new marketing very well and are unsure what to look for. Some quick tips. Thank You to BJMANNYST.COM for their collaboration (customerservice[at]bjmannyst[dot]com).
- Many organization need to revamp their culture to understand and deeply embrace the old & new marketing ways
- Leadership must appreciate marketing as a competitive advantage
- Having or participating in communities that appeal to your targets or has a concentration of marketing talents is a start. Simply engage them in a conversation, seek their suggestions, and let them get to know you.
- If your organization doesn't see or respect the importance of marketing or digital marketing you are not going to appreciate the best talent or service providers.
- Can someone with experience in Consumer marketing (B2C) be good at B2B marketing? The answer, maybe. There are some skills and tactics that can be transferred and helpful however because the mind of business owners are a little bit more sophisticated compared to consumers with individual needs might make it trickier but not impossible.
- Good creative talent or marketing service provider for B2B can be helpful in some environment and to some extent. Creative can provide a competitive advantage and a great way to differentiate. And in some situation might just be impractical. An automotive plant would likely not use an iPhone to control their machines but might consider a less flashy device.
- Have any prospective talent or marketing service provider explain to you how your business works, how marketing is currently done. Have them come up with a quick 1 min game plan as to how they would market the business. Observe them, listen to what they say & what they ask, and take notes. Try to see their past work. Know what they are great at and what can be learned.
- Find out which tactics you need or strategy you need and that they have strength in and which they don't. Having multiple strength is very helpful and might save you money.
- Understand that some prospective talents or marketing service providers might prefer to work short projects only, ongoing basis, some might work close with you and some prefer minimum overview.
- Evaluate what you might consider a right fit for your business. Large service providers have their advantages and disadvantages . Small providers also have their advantages and disadvantages.
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