Wednesday, April 30, 2014

Minorities & Women & LBGT & You Have Too Many Pity Parties


I believe if certain groups don’t stepup their confidence and assert themselves, they are going to miss out on the digital revolution. There’s wearable, VR, the internet of things, augmented reality, lifestyle technology, fashion technology, health, entertainment, social innovations, sexuality, community planning, engineering, space exploration, that are all just dieing for diverse perspective, solutions, and leadership. So in my opinion, stop having pity parties and go bold .

Sunday, April 27, 2014

Ultimate Secret to Differentiating Your Company and Service - For Founders Under 40™ Group Members


It’s so competitive in the world that market leaders can never get comfortable. Companies like Samsung need to find ways to market differently from Apple. They have  to cater to the same market however they must differentiate their products. So when it comes to SMB companies and startups that are under pressure to differentiate themselves from the crowd. 

Monday, April 14, 2014

How to Leverage LinkedIn for Professional Services Marketing


***originally written by different author
For professional service marketers, LinkedIn provides numerous ways to connect with key decision makers, showcase your firm’s expertise, build a personal brand, conduct market research and gather competitive intelligence. It helps to:

Saturday, April 12, 2014

How to Turn Business Stories to Engagement to Traffic to Sales - for Founders Under 40™ Group Members


Telling stories isn't hard. In fact, it can be simple in many cases. Below are a few tried and true tips to getting your stories found (e.g. in Google search results), friended (e.g. a Facebook like), followed (e.g. followed on Twitter), and forwarded (e.g. shared).

Keys to Engaging Storytelling: 


Authenticity and Transparency
Create and Expand Opportunities For Your Target to Share Stories Find, Curate, and Amplify Content That's Already Been Published Keys to Getting Found: Make your content "SEO-Friendly" and follow best-practices for SEO.

Encourage linking to your content from other sites. Measure the organic traffic your content is getting from search engines. To the extent you can understand the keywords people are using to find your content, do so.

Track the traffic from organic search all the way through to conversions and revenue on your site.

Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue.

Keys to Getting Friended and Followed: 


Make commenting, liking, and following part of the story you're telling.

Present counters next to these actions as a way to reinforce the idea that yours is a story worth reading/watching/listening to.

Recognize and reward the people that Like, Tweet, Pin, or Follow Your Content. Doesn't have to be big but it should be unique to this audience.

Keys to Getting Forwarded: 


Make sharing a part of the story.
The story gets bigger and better the more people with whom it's shared.
More than 90 percent of the sharing that happens does so through email, SMS, IRC, and other "private" channels. Neglect these sharers at your peril. They should be treated in a manner that is equivalent to your audiences on the major social sites.

Recognize and reward your influencers, the people who are actively referring their friends and followers to your content. There are many ways to do this, but the best are to do so with the development of a long-term, loyal relationship with the influencer in mind. The people are a brand's most valuable audience segment and should be treated as such.

***Originally written by different author
***Shared by BJMANNYST.com
Thursday, April 10, 2014

Are We in The Era of Annoying Social Media?

 

Are We in The Era of Annoying Social Media?

Now that both facebook & linkedin & twitter are public companies there’s always more pressure to perform. To please the stock holders with more and more earnings. So what does that pressure on them mean to the millions of social media users? It means these companies will go through great lengths to monetize their success regardless of the impact of the online experience.

I bring this up because linkedin, twitter, facebook are resulting to more intrusive advertising models which personally I find very annoying and many users are irritated by them as well. I wonder if they really know why people use social networks? They use it to socialize and stay connected and informed.

Don’t they know in todays world paid ads and promotion are simply annoying. That most people are now making more decision through the use of influencers and recommendations.

I understand the need to make money but don’t forget not to f#@&^$ with the users, community managers and the group managers. Without a quality experience on your sites, which are created by users, you are nothing. The experience is what keeps users loyal and coming back.

The endless social media emails. Even as a group moderator, I get bombarded by all kinds of email from everywhere. So i’m not immune to the growing annoyance of social media sites. I hope someone at these companines better strike the right balance or else I will find alternatives.

Advantages of Social Media Advertising 

Social media sites are great for building customer relationship and offers an incredible reach and the opportunity to connect with customers in an entirely new way Offers a wide reach, with its potential for viral marketing Traffic generated can be extremely targeted Social media tools are relatively inexpensive 

Disadvantages of Social Media Advertising 

Targeting is so low because of the diversity and breadth of audiences, resulting in low ROI as visitors do not convert Visitors mainly go to social media sites to socialize, and are not interested in advertising Traffic is typically in the learning stage of the buying process; hence it is more important to inform and teach than sell outright Social media can be a hard branding tool for small businesses, and it is not easy to build awareness, create appeal and generate traffic -


Banner Advertising Advantages of Banner Advertising 

Prices (CPM and CPC rates) have gone down through the years With good placement and design, banner ads can deliver above-industry average click through rates Banner ads are good branding tools Easy to track with the available ad serving tools and tracking tools Banner ads can bring in targeted traffic interested in your offerings 

Disadvantages of Banner Advertising 

Some types of banner advertising — e.g. flashing banners, popups, popunders, interstitials — are often seen as annoying and highly intrusive Growing usage of popup and ad blockers that prevents users from seeing the ads Click through rates have significantly declined, due to poor banner design to accumulated bad experiences of web users Oversaturation of banner ads leads to ad blindness
Friday, April 4, 2014

Accountants Probably to Be Replaced by Robots?



This is what Bill Gates said:
"Software substitution, whether it's for drivers or waiters or nurses … it's progressing. ...
Technology over time will reduce demand for jobs, particularly at the lower end of skill set. ...  20 years from now,
labor demand for lots of skill sets will be substantially lower. I don’t think people have that in their mental model" - Bill Gates



 My statement:
Just thought I'd share this view by Bill Gates & others and maybe learn what skills will be in demand in the future. Like to learn what are the actions currently taken by accountants. As a marketer that engages people from diverse profession and assist business owners and organization. Like to hear your thoughts and maybe start a discusiion.

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